Retail
Lee 101 Store Concept
Entrance identity and denim heritage staging
We develop concepts and reimagine environments, creating spaces and presentations that provoke thought, inspire creativity, and connect people.
We create environments with a sense of belonging – whether you are in a shop, restaurant, office, museum, health center, or even at home.
MU’s analytical nature leads to impactful visual results, strategies and spaces that tell a story and inspire people.
A wide spectrum of disciplines, from spatial design to custom environments that bring stories to life.
MU delivers goal-oriented results. No extensive theories or abstract ideas, just things that work. Always the best answer, not the easiest solution.
Spaces that make stories come to live, offering inspiration, relevance and trust.
Entrance identity and denim heritage staging
Brand experience and styling zone
Interior, materialisation and lighting design
Product presentation and campaign integration
Reception, colour concept and customer welcome
Detailing, mirrors and atmospheric lighting
Open-hall layout, routing and daylight
Shop-in-shop system and brand presentation
Brand concept, graphics and in-store communication
Playful lighting objects and flexible display
Health & beauty shelving and category zoning
Wellbeing retail concept and brand imagery
Club storytelling and welcoming arrival zone
Merchandising layout and club identity
Compact assortment presentation and sightlines
Brand experience route and showroom staging
Communal table, lighting and shared dining
Storytelling wall and craft bakery atmosphere
Hand-drawn wall graphics and waiting nook
Constantijn Huygensstraat: light, concrete and oak
Product presentation and in-store signing
Urban farm restaurant, market and industrial interior
Mural concept, bar and dining layout
Surprising detailing beyond the main space
Monastery transformation into bar and restaurant
Branding, signing and building recognition
Colour concept and wall graphics
Custom furniture and calm waiting experience
Meeting and waiting area with natural imagery
Sample presentation and advisory setting
Zoning, wayfinding and the ‘Online & Interactief’ room
Split-level staging of furniture collections
Compact interior for demo and service on location
Trade fair concept, landmark and hosting
Domestic setting as a fair environment
Brand signal, product display and meeting space
We like to reinvent ourselves, light on our feet, focused on the needs of every new project. Searching for what works for this specific client. Trying to discover the unseen potential. On the move to deliver beyond the brief.
"They are ill discoverers that think there is no land, when they can see nothing but sea" — Francis Bacon
“It is only with the heart that one can see rightly; what is essential is invisible to the eye” — Antoine de Saint-Exupéry
Do you have a space, a brand or a story that deserves more than the obvious answer? Tell us about it! We like to start with a conversation and an open mind.
Start a conversation